Flowshopper
GenAI platform that creates, optimizes, and publishes ecommerce product content at scale in your brand voice.
Sami Safraou
AI Builder & Director of Ahead Digital's AI practice
AI only creates value once it is adopted. I design, ship and scale generative AI that teams actually use, from strategy and use-case prioritisation to production and everyday adoption.
Halftone portrait of Sami Safraou
About
Transformation in the age of AI is first a matter of adoption. A successful pilot changes nothing until AI becomes part of teams’ daily work.
For ten years I have helped large organisations transform: five years of consulting at Wavestone (Carrefour, EDF, Crédit Agricole), then Release Train Engineer on Intermarché’s eCommerce programme (160 people), and today Director of the AI practice at Ahead Digital, where I manage a team of five. I pair every deployment with acculturation, training and change management, and I set up AI Factories to scale: at RAJA with their teams, and internally at Ahead Digital.
Key figures
- 50+ AI acculturation sessions delivered
- 100+ AI training sessions run
- 300 Copilot users rolled out at RAJA
- 20 AI initiatives launched at RAJA, out of 44 identified
- 10 yrs of transformation, including 5 in consulting at Wavestone
How I deploy AI
A pragmatic methodology that turns AI into measurable business outcomes.
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Acculturation
Build shared understanding across teams with targeted workshops, hands-on sessions, and real-world examples.
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Audit
Identify high-impact use cases, map data readiness, and define success metrics and governance.
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Deployment, AI Factory & Training
Deliver production-ready AI workflows, set up an AI Factory, and train teams to make AI part of daily work.
Where I go deep
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AI for eCommerce
Personalization, content generation, customer support automation, and conversion optimization.
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AI for Product Management
Faster discovery, better prioritization, AI-augmented delivery, and continuous learning loops.
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AI Factory Creation
Scalable foundations: tools, governance, processes, and enablement to industrialize AI.
Selected work
PMU Product Teams — AI Adoption
GenAI adoption program for PM/PO teams, from use-case prioritization to workflow integration in Jira.
Boxy — Packaging Assistant for RAJA
Multi-agent system that recommends the ideal packaging based on customer needs and product constraints.
RAJA — Enterprise AI Deployment
Company-wide GenAI adoption program: acculturation, use-case portfolio, training, and Copilot rollout.
| Acculturation sessions | 15+ |
|---|---|
| Interviews | 50 |
| Initiatives identified | 44 |
| Initiatives launched | 20 |
| People trained on ChatGPT | 80 |
| Copilot users | 300 |
The path so far
Work
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2023–Now
Ahead Digital
Director of AI Practice (GenAI) · Paris, France
- Lead AI strategy and deployment for enterprise clients.
- Deliver GenAI use cases and production-ready workflows (Copilot, ChatGPT, Claude, and more).
- Train teams to embed AI into daily operations and decision-making.
- Drive AI adoption: 50+ acculturation sessions and 100+ AI trainings delivered.
- Set up AI Factories at RAJA, with their teams (needs, analysis, prioritization), and internally at Ahead Digital with an AI developer.
AI Strategy · GenAI Enablement · LLM Solutions · Change Management · Training & Adoption
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2020–2023
Stime - Groupement Les Mousquetaires
Release Train Engineer (SAFe) · Paris, France
- Coordinated the Intermarché eCommerce programme (160 people): SAFe rituals, PI Planning, system demos, retrospectives.
- Shifted the program from component teams to feature teams (tribe/squad model).
- Partnered with Product Management on backlog health, delivery progress, and risk tracking.
SAFe · Program Management · Agile Coaching · PI Planning · Risk Management
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2016–2020
Wavestone
Innovation Consultant, Digital & Emerging Technologies · Paris, France
- Consultant in the Digital & Emerging Technologies practice, on client engagements as BI consultant, chatbot developer, architect, Product Owner and RTE.
- Carrefour (2018–2019): RTE of a carrefour.fr train dedicated to innovative products and the search engine, 40 people.
- EDF / Edelia (2017–2018): Product Owner of an IoT hub connecting B2C energy partners (Netatmo, Nest…) to EDF.
- Crédit Agricole (2016–2017): Product Owner of a writing assistant (chatbot + speech-to-text) for bank advisers; chatbot built into the mobile app.
- Crédit Agricole Consumer Finance (2016): performance indicators and data visualisation by retail partner (QlikView).
Innovation Consulting · Chatbots · Business Intelligence · Product Ownership · Solution Architecture
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2015–2016
Gymersion
Co-founder · Paris, France
- Turned cardio machines into immersive experiences: a sensor on the shoe measured speed and a front camera captured movement, so runners became the avatar of a video game or travelled the world through immersive video.
Entrepreneurship · Connected devices · Immersive video
Education
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2014
Tecnológico de Monterrey
Exchange Program, Computer Engineering
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2012
Concordia University
Exchange Program, Computer Engineering
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2010–2015
ECE Paris
M.Eng. in Computer Engineering (Information Systems, International Track)
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Scaled Agile, Inc.
Certified SAFe® 5 Agilist
Let's talk
Want to discuss a GenAI initiative or see examples of my work? Email me and I’ll get back to you.